Signature Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your most worthy business asset. There is a common misconception that registering a company, purchasing the urls and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise on whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights the following the company trademark for the specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the option to stop others from the brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Insurance policies logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of the business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that the business produces is correctly classified into one of the 45 separate categories available.

It is important to spotlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect vehicles and business conception in australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval for the exclusive user among the specified trademark for the range of goods and services went for under the application.